We’re bringing together some of the most brilliant minds in retail and digital marketing from across the globe to share cutting-edge insights, predict trends, and provide useful content to help your business prosper now and in the future. But that’s not all. We’ll also be serving up hands-on masterclass sessions designed to pass along best practices, tips, and tricks.
Seth will share his formula for how to do work that matters for people who care. Your job is not to make average things for average people. Great marketers make change. They build brands with intention. They tell stories to a select few who, in turn, tell their story for them. They dance in the messy middle. They build tribes. They create brands we would miss if they were gone. Marketers are in the business of making things better by making better things.
Apu will share how to ride the new wave of inspiration-fueled e-commerce to bring joy to your customers and drive revenue. Spoiler: It all comes down to three key building blocks.
For this talk, Erik will dive into the powerful concept of Socialnomics and how it has only become more important because of COVID. Word-of-mouth is on digital steroids and has transformed into world-of-mouth. Organizations must learn the new rules of social, mobile, and beyond, or they will miss this once-in-a-generation opportunity to earn customers’ loyalty and drive long-term success. Socialnomics is the key to winning customers’ hearts, minds, and wallets.
The shopper journey is anything but linear. How can you help consumers navigate the messy middle? Lucas will share two key trends that do just that and will help you scale your brand.
Ingrid Masachs French | European Customer & Channel Experience Senior Manager at Canon
Barbara Garces | Chief Digital Office at Citizen Watch
Josh Reed | Director, Demand Generation at Evenflo
In the battle for consumer mindshare amidst increased competition, and increased noise, how do you get your brand to stand out? How can you make it sustainable in the long-term? Colby will share his playbook for building and fueling brand loyalty.
Lightning Talk: Uncover your competitive advantage: Using customer insights to crush the competition
In a time of rapid change, how can you stay ahead of the curve? Listen and learn from your customers to deliver what they want. Kate will share how to uncover customer insights and put them to work for you.
Taylor Herrero | Director, Digital Marketing at KidKraft
Marion Felez | International Conversion Manager at La Redoute
Valérie Gonçalves | Global Lead Social & Consumer Generated Content Engagement at Philips
Nicolas Fillat | Business Relationship and Customer Satisfaction Director at ADEO
Debra spent 3.5 months rowing the Atlantic (unexpectedly) solo after her husband and rowing partner developed a crippling phobia of open ocean and had to be rescued from their tiny plywood boat. More than just a woman with an interesting story, she has founded five companies and will present the mindset strategies she used at sea and that she has successfully brought into her business life. This session offers an inspirational story and the practical ways to stay positive and productive during times of adversity, when there is no obvious end to the journey in sight.
